from "Man: The Dwelling Place of God" -A.W. Tozer
TO BE CALLED TO FOLLOW CHRIST is a high honor; higher indeed than any honor men can bestow upon each other. Were all the nations of the earth to unite in one great federation and call a man to head that federation, that man would be honored above any other man that ever lived. Yet the humblest man who heeds the call to follow Christ has an honor far above such a man; for the nations of the earth can bestow only such honor as they possess, while the honor of Christ is supreme over all. God has given Him a name that is above every name. This being true and being known to the heavenly intelligences, the methods we use to persuade men to follow Christ must seem to them extremely illogical if not downright wrong.
Evangelical Christians commonly offer Christ to mankind as a nostrum to cure their ills, a way out of their troubles, a quick and easy means to the achievement of personal ends. They use the right words, but their emphasis is awry. The message is so presented as to leave the hearer with the impression that he is being asked to give up much to gain more. And that is not good, however well intentioned it may be. What we do is precisely what a good salesman does when he presents the excellence of his product as compared with that of his closest competitor. The customer chooses the better of the two, as who would not? But the weakness of the whole salesmanship technique is apparent: the idea of selfish gain is present in the whole transaction.
Jesus Christ is a Man come to save men. In Him the divine nature is married to our human nature, and wherever human nature exists there is the raw material out of which He makes followers and saints. Our Lord recognizes no classes, high or low, rich or poor, old or young, man or woman: all are human and all are alike to Him. His invitation is to all mankind.